Any information that describes your demographic or behavioural characteristics. Examples include date of birth, age or age group, gender, geographical location (e.g. postcode), favourite products, hobbies and interests.

Any information about the computer system or other technological device you use to access any of our websites, such as the IP (Internet Protocol) address used to connect your computer or device to the internet, the operating system type and web browser type and version.

If you access our website through a mobile device such as a smartphone, the information collected also includes, where permitted, your phone’s unique device ID, advertising ID, geographic location and other similar mobile device data.

When you navigate and interact with our websites or newsletters, we use automatic data collection technologies to collect certain information about your actions. This includes, for example, information about which links you click, which pages or content you view and for how long, and other similar information and statistics about your interactions, such as content response times, download errors, and the length of visits to certain pages. This information is collected using automated technologies such as cookies and web beacons, and is also collected using third-party tracking for analytics and advertising purposes.

Any information you voluntarily provide to us about your experience using our products and services.

Content you create and share with us on third party social networks or by uploading to any of our websites, including using third party social network apps such as Facebook. Examples include photos, drawings, personal stories or other similar media or content. Where permitted, we collect and post consumer-generated content in connection with a variety of activities, including contests and other promotions, website = features, consumer engagement and third-party social networks.

Any information that you publicly share on a third party social network, or information that is part of your profile on a third party social network (e.g. Facebook) and that you allow the third party social network to share with us. Examples include your basic account information (e.g. name, email address, gender, birthday, current city, profile picture, user ID, friends list, etc.) and other additional information or activities that you allow the third-party social network to share. 

We receive the information about your profile (or a portion of that information) each time you interact with our web site on a third-party social network such as Facebook, each time you use a social networking feature built into our website (such as Facebook, LinkedIn or Instagram Connect), or each time you interact with us through a third-party social network. To learn more about how your information is accessed by us from a third-party social network, or to opt-out of sharing such information through a social network, please visit the relevant third-party social network’s privacy Policy. Facebook, LinkedIn or Instagram 

Any information we need to complete an order or that you use to make a purchase, such as your debit or credit card details (cardholder name, card number, expiry date, etc.) or other available payment methods (if applicable). In all cases, we or our payment processing providers handle payment and financial information in a manner that complies with applicable laws, regulations and security standards such as PCI DSS.

Calls or Online conferences may be recorded or listened to for local operational requirements (e.g. for quality or training purposes) in accordance with applicable laws. Payment card details will not be recorded. Where required by law, you will be informed of this recording at the beginning of your call or Video conference.

We do not seek to collect or otherwise process sensitive personal data in the normal course of business. Where it is necessary to process your sensitive personal data for any reason, we will rely on your prior explicit consent for any voluntary processing. When we process your sensitive personal data for other purposes, we rely on the following legal bases: (i) detection and prevention of crime (including fraud prevention); and (ii) compliance with applicable laws (e.g. to comply with our diversity reporting obligations).

We do not intentionally request or collect personal information from children under the age of 13 without parental or guardian consent. If we discover that we have inadvertently collected personal information from a child under 13, we will promptly remove that child’s personal information from our records. However, we may collect personal data from children under 13 directly from the parent or guardian and with their express consent.

Cookies, Similar Technologies, Log Files And Web Beacons

This section explains how  we uses cookies and similar technologies to recognise you when you visit our web site (www.maplemagic.co.uk). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. For more general information on cookies , similar technologies and how they work, please visit All About Cookies.

We use cookies for a variety of reasons detailed below. We use “first party cookies” and “third party cookies”. First party cookies are cookies placed by us. Third party cookies are cookies placed by others. Information collected by third party cookies will be shared with the relevant third party.

You should be aware that applications you use to access our web site, such as your web browser, may also place cookies on your device when visiting our Site, or other websites. An example of this would be where you sign in to Google Chrome using a Google Account. We have no control over these third party cookies, so you will need to manage these cookies in the settings of the relevant applications.

The lifespan of a cookie depends on its purpose and how you interact with it:

• Session Cookies – these are temporary cookies that are placed on your device during your browsing session and then automatically erased when you close your browser.

• Persistent Cookies – these are designed to last for a pre-defined period of time, which varies depending on the nature of the cookie. Persistent cookies stay in your browser until they reach their individual expiry date or you manually delete them.

We use the following categories of cookies:

• Essential Cookies/Strictly Necessary Cookies

These cookies are those cookies which a website could not operate without. These include cookies such as login cookies.

• Functional Cookies

These cookies recognise you when you return to a website, remember your preferences and provide enhanced, more personalised features.

• Performance Cookies 

Performance cookies, along with other information, allow websites to calculate the aggregate number of people using a website and which features of a website are the most popular. This information is generally used to improve the website and the way visitors are able to move around it.

• Social Media Cookies 

These cookies are used to personalise your interaction with social media, such as Facebook, LinkedIn or Instagram. Such cookies recognise users of those social media sites when you view social media content on the website. They also allow you to quickly share content across social media, through the use of simple “sharing” buttons. Some websites may also contain features that enable you to use your social media account to sign in and create/maintain an account with the website you are visiting and to enable the website operator to store your content. This involves the use of cookies.

• Advertising Cookies

Advertising cookies (also known as targeting cookies) help us to deliver our adverts when you visit other websites, such as news websites. This is known as “retargeting”. This technique helps to ensure that the ads you receive are more relevant to you and your interests. These cookies help to measure the effectiveness of an ad and can also limit the number of times that you see an ad. These cookies are placed on your device by advertising networks that we and other advertisers work with to deliver ads. They remember what sites you visit and this information is shared with other ad networks to show you relevant ads.

• Analytics Cookies 

Analytics cookies are used so online services can collect information about how people access them. For example, the number of users on a website, how long they stay on the site for, and what parts of the site they visit. This is also sometimes known as ‘web audience measurement’.

Is consent needed to use cookies?

Essential/Strictly Necessary Cookies 

We do not need your consent to store and access essential cookies on your device, although you can still block or delete them.

Other (“non-essential”) Cookies 

We may only store and access non-essential cookies on your device with your permission. You are not obliged to give consent to our use of non-essential cookies. If you do give your consent and then change your mind, you can still delete any cookies that have already been placed.

Below are the cookies that require prior consent

For the purpose of web site analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information about your use of our web site), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. As a matter of principle, your IP address will not be merged with other data. 

If your IP address is collected via Google technologies, it is shortened by activating IP anonymisation before being stored on Google servers. Only in exceptional cases will the full IP address be transferred to a Google server and shortened there. Further information on data processing by Google can be found in Google’s Privacy Policy.

Within our online offer, the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used.

With the help of the Facebook pixel, it is possible for Facebook to determine you as a visitor of our online offer and to place you within the target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the web sites visited) that we transmit to Facebook (so-called “Custom Audiences”). 

With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. Further,  we can track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”). If you want to learn more about how Facebook processes your data please visit Facebook’s Privacy Policy .

There are various ways that you can manage your cookie preferences but please be aware that in order to use some parts of our web site you will need to allow certain essential or functional cookies. If you block or subsequently delete those cookies, some aspects of our web site may not work properly and you may not be able to access all or part of our web site.

When you access our Site, we will ask you to provide consent for our use of non-essential cookies. We may repeat this request on subsequent visits to our Site, for example if you delete cookies from your browser or we need to request new consents from you. Please be aware that withdrawing your consent does not remove the cookie from your device and, in the case of Social Media Cookies and Advertising Cookies, the cookie may still be used by third parties to show you personalised content and/or advertisements.

Where cookies are essential to the operation of our Site, we can use these without your consent and they cannot be managed.

You can block the use of cookies generally (not just in respect of our Site) by activating the relevant settings in your browser. Please refer to your browser instructions or help screen to learn more about how to adjust or modify your browser settings at: Internet Explorer ,  Chrome,  Firefox,  Safari

For more information on cookie management and blocking or deleting cookies for a wide variety of browsers, visit All About Cookies.

Some cookies are dropped by third parties who operate the browser or application through which you access the Site. We do not have control of this and you will need to manage those cookie settings through the relevant third party application.

If you do not want to be tracked by Google Analytics, you can install the Google Analytics opt-out browser add-on (but this will only work on certain browsers). For further information on Google Analytics and its use of cookies, please consult the Google Analytics cookie policy.

Separately to our use of Google Analytics cookies, when you access the Site via Google applications such as Google Chrome, Google may collect user information for the purpose of Google serving personalised advertising across your devices. Google is able place these advertising cookies on the devices used by visitors to the Site because we use Google services to run the Site. However these cookies are dropped for Google’s own purposes and as such we do not have any control over how or when they are dropped. You will need to opt out of receiving these cookies via your Google settings. For further information about please refer to Google’s Privacy Center.

We collect information in the form of log files which record website activity and collect statistics about your browsing habits. These records are automatically generated and help us to troubleshoot, improve performance and ensure the security of our websites. During your visit to our website, we collect and use data that your Internet browser automatically transmits to us:

• the date and time of your visit to one of our web pages
• your browser type
• Your browser settings
• your IP address
• the pages you have visited

Web beacons (also known as “web bugs”) are small strings of code that deliver a graphical image on a web page or in an email to send data back to us. The information collected via web beacons includes information such as IP address and information about how you respond to an email campaign (e.g. when the email was opened, which links you click in the email, etc.). We will use web beacons on our websites or include them in emails we send you. We use web beacon information for a variety of purposes including, but not limited to, website traffic reporting, visitor counts, advertising, email monitoring and reporting, and personalisation.

Use of your personal information

The following sections describe the different purposes for which we collect and use your personal data and the different types of personal data collected for each purpose. Please note that not all of the uses listed below are relevant to each individual.

What do we use your personal data for?

We use your personal data for consumer service purposes, including responding to your enquiries. This usually requires the use of certain personal contact information and information about the reason for your enquiry (e.g. order status, technical problem, product question / complaint, general question etc.).

Our reasons

• Fulfilment of contractual obligations
• Legal obligations
• Our legitimate interests
• Improving and developing new products and services
• To be more efficient

 We will use your personal data to provide you with information about goods or services (for example, marketing communications, campaigns or promotions). This may be through means such as email, advertisements, text messages, telephone calls and postal mailings, where permitted by applicable law. Some of our campaigns and promotions are carried out on third party websites and / or social networks. This use of your personal data is voluntary, meaning that you can object to the processing of your personal data for this purpose (or withdraw your consent in certain countries). 

Our reasons

• With your consent 
• To fulfil contractual obligations
• Our legitimate interests
• Finding out which of our products and services might interest you and informing you about them
• Defining types of consumers for new products or services

We use your personal data when you interact with third-party social networking features, such as Like features, to serve you ads and engage with you on third-party social networks. You can find out more about how these features work and the profile data we receive about you. You can also find out how to opt out by reading the privacy policy’s of the relevant third-party social networks.

Our reasons

• With your consent (if required)
• Our legitimate interests
• Finding out which of our products and services might interest you and letting you know about them
• Defining types of consumers for new products or services

With your consent (if required), we use your personal data (i) to analyse your preferences and habits, (ii) to anticipate your needs based on our analysis of your profile, (iii) to improve and personalise your experience on our websites; (iv) to ensure that the content of our website is optimised for you and for your computer or device; (v) to provide you with targeted advertising and content; and (vi) to allow you to participate in interactive features if you so choose. 

For example, we store your login ID / email address or screen name so that you can quickly log in the next time you visit our website or easily retrieve the items you have previously added to your shopping cart. Based on this type of information and with your consent (where required), we will also show you specific content or promotions tailored to your interests. The use of your personal data is voluntary, i.e. you can object to the processing of your personal data for this purpose. 

 Our reasons

• With your consent (if required)
• Our legitimate interests
• Finding out which of our products and services might interest you and letting you know about them
• Defining types of consumers for new products or services

We use your personal data to process and  your order (e.g. converting your free account into a premium account), to inform you about the status of your orders, to correct addresses and to perform identity checks and other fraud detection activities. This includes the use of certain personal data and payment information.

Our reasons

• Fulfilment of contractual obligations
• Legal obligations
• Our legitimate interests
• Improving and developing new products and services
• To be more efficient
• Protecting our systems, networks and employees
• To comply with legal obligations

In accordance with applicable laws, we use your personal data for other general business purposes, such as managing your account, conducting internal or market research and measuring the effectiveness of promotional campaigns. We reserve the right, if you have more than one  account, to combine these accounts into a single account. We also use your personal data to manage and operate our communications, IT and security systems.

 Our reasons

• With your consent (if required)
• Legal obligations
• Our legitimate interests
• Improving and developing new products and services
• To be more efficient
• Protecting our systems, networks and employees
• To comply with legal obligations

We also disclose your personal information to third parties (i) when required by applicable law, (ii) in response to legal process; (iii) at the request of a competent law enforcement authority; (iv) to protect our rights, privacy, safety or property or the public; or (v) to enforce the terms of an agreement or the terms of our website.

Our reasons

• Legal obligations
• Our legitimate interests
• Compliance with legal obligations
• Protecting our assets and employees

Disclosure of your personal data

We share your personal data with the following types of third party organisations:

These are external companies that we use to support our business (e.g. order processing, payment processing, fraud detection and identity verification, website operations, market research companies, support services, promotions, website development, data analytics, etc.). Service providers and their selected employees may process your personal data on our behalf only for the specific tasks they are required to perform by our instructions and are required to keep your personal data confidential and secure.

Except in situations where you have given your consent, we do not license or sell your personal information to third party companies for their own marketing purposes. Their identity will be disclosed at the time of your consent.

We will use your personal data for legal reasons.

Retention of your personal data

In accordance with applicable laws, we will use your personal data for as long as is necessary to fulfil the purposes for which your personal data was collected or to comply with applicable legal requirements. Personal data used to provide you with a personalised experience will be retained for a period of time permitted by applicable laws.

We will take all reasonable steps to ensure that your personal data is only processed for as long as is necessary for the purposes set out in this Privacy Policy.  We will keep copies of your personal data in a form that can only be identified if:

• We have an ongoing relationship with you;
• Your personal data is necessary for the purposes set out in this Privacy Policy; and 
• We have a valid legal basis. As well as
• The duration of: 
  • any applicable limitation period (i.e. any period of time during which an individual may bring a legal claim against us); and 
  • a further 2 months after the end of the applicable limitation period (so that we can identify any personal data held by an individual who may bring a claim at the end of the applicable period), and
  • In the event of legal proceedings, we may continue to process your personal data for as long as is necessary in connection with those proceedings.

During the periods we will limit our processing of your personal data to storing or maintaining the security of that data, except to the extent that the data needs to be reviewed in connection with a claim or obligation under applicable law. Upon expiry of the periods, we will either 

• permanently delete or destroy the personal data concerned or 
• anonymise the personal data concerned .

Disclosure, storage and/or transfer of your personal data

We take appropriate measures to keep your personal data confidential and secure. However, please note that these safeguards do not apply to information you provide in public areas, such as third party social networks.

Your personal data will be processed by our authorised employees or agents as necessary, depending on the specific purposes for which your personal data was collected (e.g. our staff will have access to your consumer file).

We store your personal data in operational environments where appropriate security measures are used to protect against unauthorised access. We follow appropriate standards to protect personal information. Unfortunately, the transmission of information over the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of data during transmission through our websites.

It is important that you also help to ensure that your personal information remains safe and secure. When you sign up for an online account, be sure to choose a password that is difficult for others to guess and never share your password with anyone. You are responsible for keeping this password secret and for the use of your account. When using a shared or public computer, never keep your login ID / email address or password. Therefore, log off each time you leave the computer. You should also use the privacy settings or controls that we make available to you on our website.

The storage as well as the processing of your personal data as described above may require that your personal data is ultimately transferred / transferred to and / or stored at a destination outside your country of residence, including to countries that have different data protection standards than those applicable in the UK, EU or EEA. We have standard contractual clauses in place to protect your personal data and you have the right to request a copy of these clauses from us by contacting us and / or we rely on your consent where permitted by law.

Your rights

You have a number of ‘Data Subject Rights’ below is some information on what they are and how you can exercise them. There is more information on each right on the Information Commissioners (ICO) website and you can simply follow the links provided to learn more. 

• The right to be informed
• The right of access
• The right to rectification
• The right to erasure
• The right to restrict processing
• The right to data portability
• The right to object

Where the processing of your personal information is based on consent, you have the right to withdraw that consent without detriment at any time by contacting us.

The above rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal information about another person, if you ask us to delete information which we are required to have by law, or if we have compelling legitimate interests to keep it. We will let you know if that is the case and will then only use your information for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal information.

We encourage you to get in touch if you have any concerns with how we collect or use your personal information. You do however also have the right to lodge a complaint directly with the ICO, their contact details can be found on their website.

Please direct all requests for information, requests for information or objections to data processing to us.

Your choices about how we use your personal data

We endeavour to give you choices about the personal data you provide to us. The following mechanisms give you control over your personal data:

We work with advertising networks and other ad serving providers (“Ad Providers”) who serve ads on the Internet on behalf of us and other non-affiliated companies.  Some of these advertisements are tailored to your interests based on information collected over time on our websites or non-affiliated websites. You can learn more about these types of advertisements at www.aboutads.info/choices.  

You can also learn how to opt-out of interest-based advertising practices from companies participating in the Digital Advertising Alliance (“DAA”). You can also stop the collection of precise location data from a mobile device by accessing the device’s location settings.

Closing information

If we change how we handle your personal information, we will update this policy. We reserve the right to make changes to our business practices and this policy at any time. Please check back regularly for updates or changes to our policy.